Since Porsche launched
the Cayenne in 2002, the exclusive sports car maker became a mass producer and lost its “exclusive” prefix. Good or bad thing, depending on who’s asking. Ten
years on and Porsche aims to continue milking that cowenne as it breaks its
own sales records left right and
centre.
Preliminary figures
mentioned by Porsche suggest the company sold over 115 000 cars in 2011, as compared to 97 000 units in
2010. The previous highest before
that was 103 000 pushed in
2007. Last year’s figure is the biggest in the history of the brand. The main growth areas for 2012 will be, as usual,
China, Russia and Latin America, specifically Brazil and Mexico.
The biggest driving
force is the Cayenne yes, which now accounts for just over half of all Porsche
sales. Second to it is the Panamera,
illustrating the fact that while people still desire fast cars, they also priorities
usability as well. Porsche would do well to look into a BMW M3/ Mercedes-Benz C 63 AMG 4-door rival…
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