The United States has a new king of the premium
segment in BMW. It’s the first time the Bavarians
have been atop this important market,
having gotten there through some serious
wrestling against fellow Germans Mercedes-Benz.
And the big loser in this little battle was Lexus.
And now Audi
wants a piece of that American apple pie. The third German is now considering adding more models into its lineup this
year in order to catch up with the other two. Ingolstadt sold less than half of that both BMW and Merc sold in
2011, so they do have their work cut
out for them. Nevertheless there is confidence
it can be done, especially since it wants to be number one by 2015. Already it
has overtaken Mercedes-Benz for the second spot and is now targeting BMW.
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