Audi is well on its way to becoming the king of the hill in the premium segment. In 2008 the company reported record profits again, and increased its sales beyond the 1 million mark for the first time. And now word is that it’s become the largest seller of premium cars in its homeland Germany where previously BMW and Mercedes-Benz ruled.
In its segment the A4 became the best-seller. So did the A6 and the TT, which was the best-selling sports car. Already in the UK where the BMW 3 Series was top dog the A4 is outselling it too. Almost 100 000 units of the A4 were registered in Germany in 2008.
But in the US which is currently the world’s biggest market for cars (sales of about 13 200 000 in 2008), BMW runs the show with about 300 000 in sales, followed by Mercedes-Benz with close to 250 000. It may still be a long way to go for Audi but every year it gets closer and closer. Audi owns Lamborghini, is itself owned by Volkswagen Group, which in turn is majority owned by Porsche.
Suddenly Audi is to be taken quite seriously by the other two major players, isn’t it?