Mercedes-Benz has handed over more than a million A-Class
models of the current generation to customers worldwide since the market launch
in autumn 2004. Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz
Cars Sales & Marketing: “With the A-Class, 15 years ago Mercedes-Benz
established the premium compact car segment. We already sold over one
million vehicles of the second generation and with the new A-Class we will
again set new standards in the segment and will fascinate our customers once
again.”
At the Geneva Motor Show in March Mercedes-Benz will show the entirely redesigned A-Class for the first time. Market launch will be later this year.
Dr. Schmidt also said: “The new A-Class is the pulse of a new generation of sporty-emotional vehicles with which we seek to open up our brand increasingly to younger customer groups, and develop further market regions. This new model is an essential component of our product offensive in the compact car segment, which we launched with the introduction of the new B-Class very successful last year. “
The first model of the new premium compact cars, the new Mercedes-Benz B-Class, has been delivered since mid-November 2011. It has been received outstandingly well by customers and clearly exceeds the expectations.
The A-Class has been most popular in the European market, especially in the home market, Germany, where almost half of all A-Class models were sold. The second biggest market is Italy, followed by France and the U.K. The A-Class was introduced at the end of 2010 in China with great success. In 2011, the first year of full availability, Mercedes-Benz delivered 5 100 units to customers there.
Throughout the years the Mercedes engineers have developed numerous innovations specifically for the compact models. The A-Class thus quickly gained a reputation for being a trendsetter and innovation leader. For instance, it was the world's first compact car to get an internationally valid environmental certificate in 2007.
Dr. Schmidt also said: “The new A-Class is the pulse of a new generation of sporty-emotional vehicles with which we seek to open up our brand increasingly to younger customer groups, and develop further market regions. This new model is an essential component of our product offensive in the compact car segment, which we launched with the introduction of the new B-Class very successful last year. “
The first model of the new premium compact cars, the new Mercedes-Benz B-Class, has been delivered since mid-November 2011. It has been received outstandingly well by customers and clearly exceeds the expectations.
The A-Class has been most popular in the European market, especially in the home market, Germany, where almost half of all A-Class models were sold. The second biggest market is Italy, followed by France and the U.K. The A-Class was introduced at the end of 2010 in China with great success. In 2011, the first year of full availability, Mercedes-Benz delivered 5 100 units to customers there.
Throughout the years the Mercedes engineers have developed numerous innovations specifically for the compact models. The A-Class thus quickly gained a reputation for being a trendsetter and innovation leader. For instance, it was the world's first compact car to get an internationally valid environmental certificate in 2007.
STORY BY MERCEDES-BENZ
1 comment:
ayeye BMW ayeye! even the A3 must be crapping in its pants
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