The new Opel ADAM
is named after the company brand founder, Adam
Opel. It’s the upcoming shiny entry-level model that to us, looks like it
wants to compete with the likes of MINI
and Audi A1, rather than its target peers like the Hyundai i10 and Chevrolet Spark.
At 3.7 metres
long, the ADAM really is quite tiny. That’s because it’s aimed at trendy urban dwellers who don’t travel
such long distances. These folks still enjoy their cars though, and are also
quite in tune with the world of technology
as it is today. Hence Opel promises some very
exciting features that are either only found in bigger, more expensive
cars, or just don’t exist in cars at all. Period.
One such tech is the infotainment
system that allows some smart phone
content to be displayed on the 18cm
colour screen on the dashboard. Stuff
like internet applications and pictures will be displayed straight from the
phone onto the screen and be accessible from there.
The other thing is that this ADAM is very personalisable. In fact, it’s such that
even marques like Rolls-Rolls and
Bentley would be envious at the amount of personalisation these young mass
buyer will be able to access. According to Opel, the interior can be mixed and matched based on three styles: JAM; unconventional, fashionable and colourful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic
and sporty attitudes. Each comes
with its own choice of interior, exterior
and roof colours.
Appropriately named Opel Vice President of Design Mr Mark Adams, explains: “No other car in
this segment can be personalised as much as the Opel ADAM because we are
offering virtually unlimited exterior/interior
colour, fabric, decor and kit combination possibilities.
It’s unlikely our customers will see another car like theirs.”
Beneath the bonnet will be two launch engines with three
power outputs. One is a 1.2-litre
with 51kW, while the other is a 1.4-litre worth 64kW and 74kW. They will
be accompanied by a 5-speed manual gearbox. Later on Opel says a small turbo unit will join them, with its 6-speed manual. Could that be the ADAM OPC perhaps?
We sincerely hope that General Motors South Africa is quietly working at bringing this car over to
Mzansi. At the right price they
could easily shift over 400 units a
month.
2 comments:
I understand the idea that this is an Audi A1 rival. Yes because it looks like one on the outside.
It's a winner in my books
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