Brembo, the
world leader in design and production of high performance
brake systems for the major manufacturers of cars, motorcycles, commercial vehicles and
for the aftermarket and racing, has landed in South Africa with its aftermarket
products.
The South
African automotive market is growing every year and this trend has two positive
outcomes
for Brembo: growth of the European car brand in the composition of the vehicle
park, where Brembo is already present as a supplier of brake systems, and the
overall growth of the
premium
segment in the replacement market as is usually the case with growing
economies.
In this
scenario Brembo has taken the opportunity to partner with Sparepro as its official
aftermarket distributor. Thanks to a long
term agreement with Sparepro, which has an efficient network throughout
Southern Africa, expectations are to achieve a 20% market share in the premium aftermarket
with brake pads and discs.
Brembo’s aftermarket
strategy is to deliver total customer satisfaction, by maintaining a more
tangible presence on the ground and achieving still greater geographical
penetration. In a bid to
meet every possible need of the aftermarket customer, Brembo is increasingly intent on
placing its experience and expertise at the service of the parts market.
Brembo
brake pads reflect the outcome of research and development conducted in collaboration
with the world's leading auto makers and offer the maximum obtainable today in terms of
product quality. A new global reference
point for performance, comfort, reliability and
durability, these Brembo products carry a promise of dependability and
competitiveness that
guarantees the right balance of engineering and marketability in pads for all
makes of car.
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