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| 2012 Audi Q5 facelift |
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| Audi quattro Concept |
As Volkswagen
stomps on towards becoming the world’s biggest
car maker (that’s the ambition anyway), each of its units is being pushed to
dominate their respective markets
and segments. Audi, its best-known premium brand, had previously planned to
overtake BMW AG as the world’s largest producer of premium cars by 2015. Now it’s pushed this ambitious target back a little.
In an interview with Sueddeutsche Zeitung newspaper, the company CEO Rupert Stadler conceded that the road
to world domination is quite bumpy. Europe
is in financial trouble, the US is
uncertain, and the developing world is being affected. Sales, although excellent
and on target for a record annual
figure, are expected to slow down.
Therefore 2015 has become 2020. At the same time you have Mercedes-Benz, now third in the premium
sector behind BMW and Audi respectively, is working hard at reversing the rankings. Other players like Jaguar, Volvo and Lexus are also planning
serious onslaughts.
1 comment:
ha! Audi se voet!
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