Chevrolet is celebrating its Centennial today by saying thanks a million – literally – to buyers of its top-selling Chevrolet Cruze. The compact car, which launched globally in 2009 and in North America in 2010, reached 1 million sales this week.
“I can’t think of a better birthday present,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.”
Cruze is the top-selling compact sedan through 10 months of 2011 in the United States, ahead of Honda, Toyota, Hyundai, Kia and Ford. It is ranked third in its segment in the region that includes China, Russia, India and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall.
The Cruze was designed and engineered using GM’s global product development process. The top 10 markets for Cruze since its 2009 model year introduction are: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.
Perry said Cruze, as well as the new subcompact Chevrolet Sonic and upcoming Chevrolet Spark minicar, are key to Chevrolet’s efforts to attract buyers under 30 to the Chevrolet brand because 44 percent of them choose compact cars.
Cruze is a regular top 20 seller in South Africa, and is often in the top 10 category of best-selling cars in the country.