New head of design
at Toyota Motor Corporation Akihiro
Nagaya, has vowed to tackle his company’s “boring” design reputation
head-on. The 50 year old, also known as Dezi,
admits Toyota hasn’t quite lived up to its sales status in the design department, having chosen the
middle-to-mediocre ground when it comes to styling.
No more. In Dezi and CEO Akio Toyoda san, Toyota has found a pair of new dancing shoes and
is aiming at waltzing right past
recent shooting stars in the game, namely
Kia and Hyundai. Indeed even the Lexus brand has been out of the design loop for years, choosing to be
rather conservative than
controversial.
With Toyoda san promising more sporty, fun-to-drive and powerful models, Dezi’s vision should
be the cherry that returns Toyota to the sweet top of both the sales and
desirability mountains. Possibly the first of these cars was the Lexus LFA. Soon the new Lexus GS will
follow, and then the Toyota FT-86. By
the year 2015 a very fresh new look would have swept into those stiff corridors
at Toyota City.
3 comments:
That's good news if they can make it happen
I support Toyota's efforts
no its too late they are sooo boooorring!
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