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| Current Jaguar XF sedan |
Some reports coming
out of New Delhi suggest that Tata bosses are keen to see Jaguar leap ahead of its Land Rover sibling
in terms of sales, and they want certain new models to attract new clients. Land
Rover is currently about twice the size of Jaguar.
Among them will be a new sedan in the mould of the BMW 3 Series/ Audi A4/ Mercedes-Benz
C-Class/ Volvo S60.
Last year we reported
that Tata, which owns Jaguar Land Rover, planned to spend up to £1.5 billion (around
R22.6 billion today) a year on its two premium brands to develop new
products and increase sales. To this end, the reports claim that the 3 Series rival could arrive as early as
in 2015, while an SUV/ crossover would soon follow. We’ve previously questioned the wisdom of
launching a Jaguar SUV in the
presence of a range of Land Rovers, so to speak. But then again, we don’t have
Tata’s business case on this is.
The two new models would apparently be built mostly of aluminium in order to make them as
light as possible. Jaguar previously
made forays into the 3 Series segment with the X-Type. It didn’t go so well. With sales on a continuous up and
competitors reaping good profits, they seem to be confident of future success
too.
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