Audi South Africa is proud to announce the opening of Johannesburg’s newest Audi Terminal, Audi Centre Rivonia. The new Terminal is the largest Audi dealership in South Africa and is the second Terminal to be opened by the Hatfield Motor Group since Audi Centre Hatfield was opened in 2010.
The new Audi Centre Rivonia opened for trading on 1 December 2012 and boasts a showroom floor that can accommodate fourteen new vehicles and twenty-two Pre-owned vehicles. This state-of-the-art building covers 11 000 square metres and is located in a prominent position on Leeukop Road in Sunninghill, providing high visibility and easy access to customers offering secure parking for 450 vehicles.
Construction of the new Audi Centre commenced in October 2011 and was completed in record time considering the size of the operation. The Hatfield Motor Group has shown tremendous commitment to the Audi brand by not only spearheading the transformation of the Audi Dealer network but also adding a second terminal to the portfolio.
The “Audi Terminal” is a new global Audi architecture representing dynamism, asymmetry and transparency. These architectural pillars are central to the design intentions of the Audi brand architecture and act as the determining elements of the Audi Terminal. The architecture stands back in favour of the products on show and enhances their presence. At the same time, its outer appearance communicates the fascination of the Audi brand, amplifying core brand values such as innovation, challenge, dynamics, proximity and openness. The innovative architecture owes itself to progressive materials and building systems and this building type is a definitive symbol of the objectives of the Audi brand.
“Audi South Africa is grateful for the significant investment and unwavering confidence that the Dealer network displays in the Audi brand. Our goal is to delight customers at their every interaction with the brand, and the dealership environment is key in achieving this goal. The brand is one the fastest growing in the country, and it is only because of the dedication and achievements of groups such as the Hatfield Motor Group that we are able to remain a passionate contender in the premium segment,” says Ryan Searle, Head of Audi South Africa.
STORY BY AUDI