Chevrolet is entering into a five-year partnership agreement with Barclays Premier League giant Manchester United to become the club’s Official Automotive Partner. In the announcement, Chevrolet is pledging that fans will be at the heart of its sponsorship with a constant focus on bringing the club supporters and football fans around the world closer to the game than ever before.
Details about the global partnership were announced at a celebration event at the Shanghai Science & Technology Museum that included representatives from Chevrolet, Manchester United and other special guests.
“Manchester United has some of the most passionate supporters of any sporting club in the world,” said General Motors Global Chief Marketing Officer Joel Ewanick. “The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do.”
Said David Gill, Manchester United CEO: “Although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the Club, it is steeped in history having recently celebrated its centenary and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it too strives to be the best in its field and I am delighted to welcome Chevrolet as our Official Automotive Partner.”
Richard Arnold, Manchester United commercial director, said: “With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us. This is also the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the Club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country.”