A story that appeared in Automotive News says that Audi
AG is almost ready to announce its purchase of Ducati, the Italian
superbike maker. According to this report, Audi has done all the work
needed to secure Ducati, including going through its books and lobbying the
right management and shareholder
support. Audi also owns Lamborghini,
another Italian brand, and is itself owned by the Volkswagen Group.
The expected investment
into – rumoured to be around €850
million (R8.9 billion) – Ducati can be seen as the latest shot in the
company’s ongoing battles against
BMW. Audi is targeting BMW as the next biggest
seller of premium cars in the world. BMW has its Motorrad motorbike division,
but it also owns the quirky Husqvarna
brand.
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