BMW announced that it will introduce the MINI brand into the India market in 2012. India has not been selling the new MINI ever since it was
introduced to the world in 2001. Global success
means it’s likely to succeed on the sub-continent
too, as long as it’s priced right.
BMW India boss Andreas
Schaaf says he is very pleased that MINI is finally going to India, but
warns that as a premium product, it won’t come cheap. With five different MINIs (hatch, Clubman, Convertible, Countryman, Coupe) currently on sale, and at
least two more on the way (Roadster
and Paceman), there’s plenty to
choose from. However, no model has been confirmed for introduction yet.
Yet Schaaf is pretty sure the car that does go to his two
dealerships in Delhi and Mumbai will cost at least 25 lakh (about R407 000) each. The cheapest MINI
in Mzansi is the One hatch, going for
R197 000 standard. The network of
standalone dealerships will expand to 12 over the next few years.
2 comments:
I love Mini shame
So India finally joins the rest of the colonised world?
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