Hyundai today announced that they have, in the last 6 months (February – July 2011), surpassed the total number of commercial vehicles that they sold in 2010 and more importantly that these sales have beat the average market growth (22% year on year, 2009 - 2010) for the commercial vehicle sector across the board, increasing their market share by 100%.
Says Wade Griffin, Director of Commercial Vehicles at Hyundai Automotive South Africa; “We recently separated the commercial division of Hyundai from the larger passenger vehicle brand to create a specialised focus on this market and to generate a stronger awareness of Hyundai as a leading commercial vehicle brand. With this change in focus came the development of 40 sales and service outlets, a new brand identity as well as a strong marketing campaign that backs the very core of our product offering – indestructible products.” Continues Griffin, “It is this, coupled with the fact that consumers are moving away from the more traditional brands, that is creating a strong momentum for Hyundai in the local and African commercial vehicle market.”
In taking stringent measures to increase their footprint in Africa and South Africa more specifically, Hyundai have partnered with Flexi Fleet and now boast 40 sales and service outlets - of which 24 are owned by Hyundai/Imperial Motor Holdings – across South Africa, Botswana and Namibia. What's more, in an effort to increase product availability and service excellence across the commercial division, Hyundai now not only run a highly efficient parts distribution centre but also a specialised retail parts distribution centre – to streamline product availability for the end user and ensure that all commercial vehicle parts are easily accessible and result in minimal downtime for their customers. Further to this, Hyundai commercial have a solid offering to ensure customers have access to the very best in service delivery - with a truck focused warranty – including roadside assistance and a service plan.
“There is no doubt that the commercial vehicle market is rife with competition and that this is set to grow year on year. However, at Hyundai we certainly believe that our commitment to this market, our ability to deliver high end motoring technologies, and the fact that we are backed by a solid and leading local and global motoring brand is what will set us apart in the commercial vehicle industry – driving forward the exact growth that we are witnessing currently,” concludes Griffin.
STORY BY HYUNDAI
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