Volkswagen Group South Africa’ passenger car sales grew by
9.8% in the first five months of 2013 when compared to the same period in 2012.
The sales growth is 5% better than the market average of 5.9% for this period.
Volkswagen Group South Africa’s reported sales in January to
May 2013 were 44 103 units (39 777 in 2012: 10.9%). Volkswagen sold
36 143 units (33 033 in 2012: +9.4%) and Audi delivered 7 960
units (6 744 in 2012: +18%).
The sales performance further strengthened Volkswagen Group
South Africa’s leadership position in the South African car passenger market in
2013 resulting in a passenger car market share of 23.8% (22.7% in 2012:
+1.1%).
Polo Vivo, which is manufactured at Volkswagen’s Uitenhage
factory, was the best-selling passenger model with 15 135 units. Polo Vivo
has been the top-selling passenger car in South Africa for the past three
years. It was followed by Polo with 11 987 units.
Audi’s market share has grown in the premium segment during
January to May 2013. It gained further a 1.9% and now stands at 22.3%. This
performance has been supported by the introduction of new models such as A3
Sportback and Q5.
“The Volkswagen Passenger and Audi Brands have continued to
perform strongly in 2013 and we are confident that we will be able to
consolidate our leadership position for the rest of the year. We still believe
that the market will continue to grow in 2013 albeit at slower levels than in
the first quarter,” said Mike Glendinning, Director: Sales and Marketing at
Volkswagen Group South Africa
STORY BY VOLKSWAGEN
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