Fiat Auto SA and Chrysler SA have announced the opening
of a 19 000 square-metre
facility in Pretoria to help
distribute over 50 000 Mopar
parts to 80 delivery points in
Mzansi, Botswana and Namibia. The
Mopar parts are used by both Fiat and Chrysler, ever since Fiat bought into
Chrysler.
In opening this warehouse, Mzansi follows countries like Brazil, South Korea, Russia and the UAE.
“We will strategically grow our parts distribution network
in order to support our brands and customers in the marketplace,” said Pietro Gorlier, President and CEO of
Mopar, Chrysler Group LLC’s and Fiat SpA’s service, parts and customer-care
brand. “Our new parts distribution centre will further improve service to our
dealers, distributors and customers in this region. We will continue to look
for opportunities to support our growth.”
While Mopar enjoys a substantial
following in the USA, South Africa
just hasn’t quite picked up on the fumes yet. This may have to do with very
little or no marketing directed at
this accessories brand, or even the fact that Chrysler doesn’t sell that many
cars in this country anyway. Early this year though, there was a Dodge Caliber Mopar Edition that went
on sale here.
No comments:
Post a Comment