Fiat Auto SA and Chrysler SA have announced the opening of a 19 000 square-metre facility in Pretoria to help distribute over 50 000 Mopar parts to 80 delivery points in Mzansi, Botswana and Namibia. The Mopar parts are used by both Fiat and Chrysler, ever since Fiat bought into Chrysler.
In opening this warehouse, Mzansi follows countries like Brazil, South Korea, Russia and the UAE.
“We will strategically grow our parts distribution network in order to support our brands and customers in the marketplace,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s and Fiat SpA’s service, parts and customer-care brand. “Our new parts distribution centre will further improve service to our dealers, distributors and customers in this region. We will continue to look for opportunities to support our growth.”
While Mopar enjoys a substantial following in the USA, South Africa just hasn’t quite picked up on the fumes yet. This may have to do with very little or no marketing directed at this accessories brand, or even the fact that Chrysler doesn’t sell that many cars in this country anyway. Early this year though, there was a Dodge Caliber Mopar Edition that went on sale here.