Ford today revealed the dynamic new version of
the best-selling Fiesta that features a sharper design and a host of exclusive
technology features. The new Fiesta will be on stage tomorrow in
Amsterdam at Ford’s special “Go Further” product event hosted by Ford President
and CEO Alan Mulally and attended by 2 500 dealers.
New Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC. Making its way to the Asia Pacific and Africa region, it will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.
“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”
The new Fiesta marks the latest chapter in the journey of the popular small car. Ford launched the first Fiesta in 1976 and has since sold more than 15 million models around the world. New Fiesta features design cues inspired by the latest Ford global design language and concept vehicles.
The Fiesta’s face is dominated by a trapezoidal front grille, bracketed by laser-cut headlamps and features a power-dome bonnet design. The redesigned Fiesta also delivers a harmonious and ergonomically optimised interior.
Fiesta follows Ford’s approach of democratising technology – bringing advanced features to a greater number of drivers.
Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB.
STORY BY FORD
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