Mazda Motor Corporation will hold the global unveiling of the all-new Mazda BT-50 compact pickup truck at the 2010 Australian International Motor Show during a press conference on Friday, 15 October 2010. The all-new BT-50 will be centre stage on the Mazda stand throughout the show.
The all-new Mazda BT-50 is presented as an “active lifestyle vehicle” that overturns the conventional image of a compact pickup truck with modern and refined styling.The new model was developed from the ground up as a brand new type of vehicle. Besides great looks, strength and dependability, the all-new BT-50 provides the perfect solution for a wide range of customers who lead active lifestyles, including families, workers, and pleasure-seekers. The exterior design features crisp lines that owners will look on with pride; an imposing presence that indicates reliability; sculptured beauty like an athlete’s finely muscled body; and sporty and dynamic forms. By balancing all these elements, the athletic and individual design gives the all-new BT-50 a road presence that turns heads and makes it instantly recognizable as a Mazda.
The styling of the all-new Mazda BT-50 increases anticipation of the driving pleasure to come and represents a new direction in the compact pickup market. It is a global model that will also be sold in Europe.
STORY BY FORD
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