Monday 4 May 2009

JAGUAR AND LAND ROVER TO SPICE UP INDIAN MARKET


Tata’s purchase of Jaguar and Land Rover will help the two luxury brands break into the fast-growing Indian market. Tata Motors Limited, a division of the Tata Group will start importing Jaguars and Land Rovers later this year through the new Premier Car Division.


“We are delighted to be formally entering the Indian market,” says David Smith, CEO of Jaguar Land Rover, “an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers. It is an important strategic move for Jaguar Land Rover and will enable us to realise our competitive potential in this significant market.”


An extensive range, so to speak, of vehicles from both brands will be on offer. That includes cars like the XF, XK, XF R and the upcoming XJ. On the Land Rover side India can expect to see Freelanders, Range Rover Sports and Discovery 3 models.


Though all three brands have consistently denied this, I've said it before and I will repeat it: Tata did not buy Jaguar and Land Rover just to sit on them and let the Brits run things. Within the next 3 years we will hear of a huge manufacturing investment based in India for the two which will service the Asia/ Pacific markets. Watch.


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