According to Autocar, Audi is very much interested in building a new SUV that’s bigger than the Q7. We aren’t too sure if the car is actually bigger, or is just pitched higher than the Q7, but really the point is that there is another big SUV being touted at Ingolstadt. The car may be called the Q8.
Technical head Wolfgang Dürheimer is quoted as saying that “I pushed for the Bentley SUV and I'm pushing for Audi to make something in this segment also. I could see Bentley and Audi both making SUVs, and Lamborghini also; in my job I'm trying to encourage the Lamborghini SUV project to progress.” Audi “owns” Lamborghini within the Volkswagen Group.
He is said to have said that SUVs are a top priority for Audi, probably because in China, the company’s fastest-growing region, SUVs are going like hot soup at a homeless kitchen. Another SUV that’s a possibility is a Q2, which of course would be smaller than the Q3. The Q2 would really be an indirect competitor of the MINI Countryman.