Automotive News
Europe says it has obtained a letter written by Daimler CEO Dieter Zetsche, in which he paints
a cautiously optimistic picture
about his company, to his employees.
Despite the ever-threatening second world economic
crisis in as many years, Zetsche says his company will lead the premium
segment through its Mercedes-Benz brand
before the year 2020.
Of course he’ll have to outsell current leader BMW, whose own heels are being snapped
at by Volkswagen Group’s star performer Audi.
Audi overtook Mercedes-Benz this year to become the world’s second biggest premium car seller.
In order to achieve these goals, Merc is launching a raft of new products, mostly starting
in 2012. This year we’ve already seen the European introduction of cars like
the all-new 2012 ML-Class and SLS AMG Roadster. Next year continues with SL-Class,
B-Class, as well as first glimpses of
the next A-Class and facelift E-Class. In total, six new models enter
the fray in 2012. Hopefully Mzansi gets all six, including the frantic C 63 AMG Black Series and sizzling SLK 55 AMG.
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