Friday, 29 July 2011


The Ford Fiesta reached two important milestones in July, celebrating its 35th birthday with a total of 15 million cars produced worldwide.

The Ford Fiesta reached the 15 million production landmark this month, a figure boosted by the popularity of the latest generation model. Ford has built a million of the current model since it debuted 28 months ago.

The Fiesta is one of Ford’s greatest success stories – appealing to several generations of drivers with its attractive styling, practicality, efficiency and performance. South Africa got its first taste of the popular Fiesta in 2007, with an incredible 83 323 models sold since introduction. The Fiesta brand has an illustrious history having walked away with the 1998 South African Car of the Year title.

“The Fiesta is an important model in the Ford line-up,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “The new generation Fiesta was the first product to be introduced under the ‘One Ford’ vision of a single, global company building and designing cars for a single global audience and has been described as Ford's most significant project since the Model T.”

 The very first Fiesta was produced in Valencia, Spain, in 1976 as Ford’s practical and economical response to a fuel crisis that was gripping the world, and it immediately tapped into a small car demand in Europe and around the world.

Valencia continues to build the current Fiesta along with Nanjing, China, Rayong, Thailand, and CuautitlĂ n, Mexico but Ford’s manufacturing plant in Cologne, Germany, now produces the majority of new Fiestas.

Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages.

“With 15 million sales worldwide, the Fiesta has proven to be a phenomenal sales success to date and will continue to be an integral player in Ford’s future plans,” concludes Stoneley.


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