In conjunction with the partnership, the Jeep brand also announced that it will produce a limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition. “This buzz model represents the Jeep brand's partnership with Activision. The world's most capable and iconic vehicle – the Jeep Wrangler – with one of the world's most popular entertainment experiences. We are investigating bringing a number of these Wrangler units to South Africa so that we may expose the Jeep brand and its legendary capability to an entirely new group of consumers” – Guy Franken, Head of Marketing and Corporate Affairs, Chrysler South Africa.
“This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,” stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. “From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.” The 2011 Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle also features taillamp guards and a fuel-filler door from Mopar. Inspired by Call of Duty: Black Ops, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
The partnership delivers a natural fit including an in-game integration into both the epic single player storyline of Call of Duty: Black Ops and the title’s much anticipated multiplayer experience.
STORY BY CHRYSLER
No comments:
Post a Comment