RECORD SALES AT AUDI SA

August 2010 has seen the Audi brand post its highest ever sales performance on the South African market. With continued strong demand across the model portfolio, the Audi brand is on track for another year of record achievements.
 
With 1 260 sales recorded in August, Audi managed a premium market share of 21.8%. Year to date, Audi’s performance in the premium segment has risen from 15.6% in 2009 to 16.9% in 2010.
 

“We are extremely pleased with our August results.” said Ryan Searle, General Manager of Sales and Marketing for Audi South Africa. “This sales record bodes well for us to achieve our volume and market share objectives for 2010 and supports our parent company’s charge for another sales record of over 1 million units this year.”
 
“Following the successful introduction of the all new Audi A8, and continued strong demand for the A3, Q5, A4, A5 and Q7, we remain optimistic that Audi’s local performance will remain consistently strong.
 
“Our B segment sales remain promising and August also saw the highest ever sales penetration for the Audi A4 model, posting 609 sales. In addition, we recently introduced our A4 Efficiency model with 119 g/km of CO², a car that is free of CO² tax. We expect sales of this model to grow following the introduction of CO² taxation on 1 September. Further “tax-free” models are due in the A3 range in November.” Searle added.
 
Supporting the sales momentum is the introduction of several sporty models in the months leading up to December. The new Audi TT Product Improvement and R8 Spyder were introduced at the beginning of September and the mighty RS 5 Coupé is due in the last quarter of 2010. Not surprisingly, all RS 5 models for this year have been sold.
 
“Early next year Audi plans to introduce our first ever A0 premium segment car – the A1.” Searle continued.
 
“This is the Next Big Audi and pre-orders for this car are already exceeding our expectations. The A1, along with models like the A7 Sportback, will allow Audi South Africa to strengthen its growth path in the premium segment.” Searle concluded.

STORY BY AUDI