In a vindication of GM Chief Designer Ed Welburn’s sharp and crisp design direction, the new Chevrolet Camaro has won the 2010 World Car Design of the Year Award. The legendary muscle car outmuscled other Top 3 finalists, the Citroen C3 Picasso and Kia Soul, for the accolade.
The experts observed that, “The new Camaro leans on its heritage but does so in an artful, modern fashion, argue our design experts. “Although it borrows some of its styling cues from the first generation Camaro, they all contribute to a simple, pure and modern appearance. It is the most dynamic Camaro ever,” says Masatugu Arimoto, chairman of the Japan Auto Colour Award program.
Associate Editor of Car Design News Sam Livingstone appreciates the “innately seductive exterior and interior. It’s well resolved and I’d argue evidence that General Motors strikes a better balance than Ford and Chrysler do in their pony cars.”
Several world markets have received their Camaros. We were promised that the car will arrive in South Africa at some point this year but nothing concrete has been said since then.
Previous winners of the World Car Design of the Year award were the Fiat 500 in 2009, the Audi R8 in 2008, the Audi TT in 2007 and the Citroen C4 in 2006.
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