RENAULT SAYS: Renault South Africa outperformed the market during the most depressed passenger car (PC) market in seven years improving its sales by 70%. With a 3.1% share of the market - more than double that of 2008 - the French marque recorded its best result since 2006.
“In December 2009, for the fourth consecutive month, Renault achieved in excess of a 4% share of the market,” says Régis Fricotte, Vice President of Marketing at Renault South Africa. “In fact, our consistent performance throughout the year resulted in Renault being the winner in terms of the biggest overall increase in PC market share.
“Since launching in March 2009, Sandero continued to improve its performance and in December, led the field in its market segment for the first time,” he adds. Sandero is the first Renault to be manufactured locally in the past three decades and clearly underscores Renault’s long-term commitment to be a leading player in South Africa’s automotive arena.
“Despite 2009 proving to be the worst market in the past seven years - down 24% on 2008 and almost 50% on 2007 - the Renault brand showed its resilience,” he adds. “The economy is beginning to show tentative signs of recovery and this - together with Renault’s completely renewed and integrated product - gives us representation across the segments of the PC market making us confident of continued growth in 2010.”
“In December 2009, for the fourth consecutive month, Renault achieved in excess of a 4% share of the market,” says Régis Fricotte, Vice President of Marketing at Renault South Africa. “In fact, our consistent performance throughout the year resulted in Renault being the winner in terms of the biggest overall increase in PC market share.
“Since launching in March 2009, Sandero continued to improve its performance and in December, led the field in its market segment for the first time,” he adds. Sandero is the first Renault to be manufactured locally in the past three decades and clearly underscores Renault’s long-term commitment to be a leading player in South Africa’s automotive arena.
“Despite 2009 proving to be the worst market in the past seven years - down 24% on 2008 and almost 50% on 2007 - the Renault brand showed its resilience,” he adds. “The economy is beginning to show tentative signs of recovery and this - together with Renault’s completely renewed and integrated product - gives us representation across the segments of the PC market making us confident of continued growth in 2010.”
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