MORE DEALERSHIPS FOR MAHINDRA

MAHINDRA SAYS: Mahindra South Africa, a wholly-owned subsidiary of Mahindra & Mahindra Limited, is continuing to strengthen its reach to customers all across South Africa. 

With several new dealerships opening across the country over the past few months and more planned for 2010, Mahindra has a growing national footprint that is moving ever deeper into communities as the company continues in its drive to support their products through a range of quality after-sales services.

The Mahindra range of products sold in South Africa includes the Bolero bakkie range, the two XYLO models, as well as the Scorpio SUV and Pik-Up range.

“Since entering the country five years ago, Mahindra has been going from strength to strength, gaining ground in several competitive segments.  The Mahindra dealer base is growing in South Africa and these new facilities will enable us to better support our customers,” said Ashok Thakur, Chief Executive Officer of Mahindra South Africa.

“We have taken a very steady and deliberate approach to establishing our dealer network by not merely opening as many dealers as quickly as possible, but ensuring that we are able to offer quality service and parts support where and when our customers need it most,” said Thakur.  “Customer satisfaction is paramount.”

McCarthy Mahindra Pretoria North and Polokwane, two new dealerships, include brand new sales showrooms as well as state-of-the-art workshops.  Teams of experienced staff have been employed to sell the Mahindra range of products. These staff members will be specifically trained to provide excellent support in sales, service and parts.

“We are proud to now include the Mahindra dealerships in Pretoria and Polokwane in the McCarthy family and believe that the McCarthy experience, combined with a unique and quality product range, will offer the buying public an exceptional alternative,” said Brand Pretorius, CEO of McCarthy Limited.

A policy of customer care is an integral part of the work ethic of both of these new dealerships, ensuring that customers will return again and again. Fully stocked parts departments allow all normal parts requirements to be supplied directly to the workshop.

Backed by McCarthy Motor Holdings, these new dealerships can rely on an established track record in the local motor retail industry, dating back almost a century.  The Group has dealerships operating in most of the motor franchises in South Africa and has the largest dealer network of new and used vehicles in the country with a wealth of expertise and a proven record in sales, service and parts.

Another recently opened dealership is Mahindra Silverton which forms part of Hydro Holdings.  Featuring 1 500m² of state-of-the-art facilities, Mahindra Silverton is geared to offer customers a true one-stop-shop experience.

“We believe that the Mahindra range offers a true value-for-money alternative without compromising on quality and features,” said Paul Jansen van Vuuren, Managing Director of Hydro Fleet Services.  “We are proud to offer customers total peace of mind and outstanding after sales service.”

With this conviction in mind, the new dealership will provide the full range of Mahindra products, backed by after sales service and parts support. Furthermore, this product and service offering is supported by an experienced team of administrators, mechanics and sales staff.

Mahindra South Africa now has 30 dealers in all nine provinces of South Africa, which are fully-fledged facilities that handle sales, service and spare parts.  The company has also expanded into other sub-Saharan countries and currently exports vehicles to Zimbabwe, Zambia, Botswana, Swaziland and Namibia. 

Mahindra SA is also well represented on the agricultural front with a range of tractors currently available in the country. 

One of the hallmarks of the Mahindra range of vehicles is value for money. Although filled with a whole host of value added features, the costs are calculated with the finances of the customer in mind.  Ideally suited to South African conditions, Mahindra’s product range is undoubtedly making an impact on the local motoring public.