While the name Figo sounds like a football star, Ford is not playing around when it comes to the future of its small-car segment. The company flew CEO Alan Mulally to India where he announced that the Ford Figo would be built in Chennai, India to compete with other small cars. The plant would also export the Figo to other regions, possibly including South Africa.
"Our exciting new Ford Figo shows how serious we are about India," Mulally said in a statement. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."
The car, based on the old Fiesta, would fall below the current Fiesta and represent value for customers. Its segment includes the Renault Sandero and the Tata Indica.
