Monday, 31 August 2009


In a recent transaction Auto Pedigree, the country’s largest independent dealer in secondhand vehicles and part of the Imperial Group, acquired the license to AA Autobay – the progressive web-based facilitator of private-to-private sales. AA Autobay was acquired from the Automobile Association of South Africa (AA).

“Whilst the two brands will operate independently, significant benefits are to be had in leveraging the two party’s infrastructures to the benefit of one another,” said Kobus Davidtz, CEO of Auto Pedigree.

Over a period of time, all of the more than 65 Auto Pedigree branches countrywide will feature an AA Autobay private-to-private sales facility, making the service available to customers countrywide. “This process is already well under way all across the country,” said Davidtz.

AA Autobay facilitates the entire sales process between a private seller and buyer in a secure and safe environment, including free listing of the vehicle, finance and insurance, with payment guaranteed.

“The particular services that AA Autobay brings to the party are in line with Auto Pedigree’s strategic objectives of capturing a significant share of the fast growing private-to-private and web trading portions of the secondhand vehicle market,” Davidtz concluded.

Auto Pedigree was formed back in 1981 and has since grown into the largest second hand car dealer network in the country, offering more than 3 000 vehicles.