J.D. Power and Associates, leading independent authority on customer-reported quality in the automotive industry, recently reported that for the first time since the inception of the South African Sales Satisfaction Index (SSI) study, Mitsubishi Motors ranked the highest among automotive brands in satisfying new-vehicle buyers.
Mitsubishi ranked highest with a score of 887 on a 1 000-point scale. The Japanese automotive brand received high ratings in four of five factors; dealership facility, salesperson, paperwork/finance process and price negotiations.
The 2008 SA SSI Study is based on a representative sample of more than 8 800 new vehicle owners who purchased their vehicles between December 2007 and April 2008. 
Suraiya Naidoo, divisional manager of Mitsubishi Motors in South Africa, says that the company has always been equipped to fulfill the needs of current and prospective customers. “Our products are distributed through a well-positioned Mitsubishi dealer network. The results of the SSI study prove that our customers are not only buying quality vehicles in both the passenger car and bakkie segments, but have an outstanding dealer experience.”
With just a year and a half on the market, the Triton diesel Double Cab, one of Mitsubishi’s bakkie products, put in a stellar performance in the most recent Synovate Competitive Customer Satisfaction PP100 Report emerging as the most trouble-free vehicle in its category. This bakkie also outperformed its competitors in the Euro NCAP’s first tests of bakkies or “pick ups” earlier this year.
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