Bentley Mulsanne. Lounge away from home |
Bentley’s half year results for 2012 show continued strong
growth. Sales are up in every region leading to a global increase of 32%
(3 929 cars delivered to customers). The US has re-emerged as Bentley’s
number one market with deliveries up by 25.7% (1 140 cars delivered to
customers). Sales in China also remain extremely strong with results up
55.7% (1 059 cars delivered to customers).
However, as predicted, strong demand in both markets has
created a real competition and despite China edging ahead at the end of Q1, the
Americas retook the lead at the half year point.
Bentley’s flagship Mulsanne sold strongly in both markets
and saw an overall increase of 30% as the Diamond Jubilee Special Edition and
Mulliner Driving Specification became available to customers.
At the same time, the new Continental GT underscored its
popularity with customers around the world. Deliveries of the premium
coupé, which is now available with both W12 and V8 engines, increased by 48.5%.
Bentley’s strong performance in its two largest regions was
underpinned by an increase in sales in all other regions. In Europe
results were up 22.9% with 607 deliveries to customers, and in the UK they
increased by 4.5% with 557 deliveries to customers.
Further afield Bentley saw deliveries increase by 47.9% in
the Middle East (346 cars). Results were also up some 52.6% in Asia
Pacific and 114.3% in Japan.
Wolfgang Duerheimer, Bentley’s Chief Executive said: “Our
half year results show strong growth for Bentley in every single global
region. The competition between the Americas and China continues and we
are watching closely to see who will emerge as the largest region in
2012.
“Sales are being driven up by our flagship Mulsanne which is
up 30% following strong interest in the US and China. We are also pleased
to see the continued growth of the new Continental GT W12, our pinnacle
performance coupé.
“I am very optimistic about the future for Bentley. We are
gaining more momentum every month due to the strong performance of our global
dealer network, the appeal of our existing model line to customers and the
exciting future models like the Continental GT Speed we have in the pipeline.”
STORY BY BENTLEY
3 comments:
that's a col interiro
I've always liked Rolls-Royce but the Bentley GT is my kinda car. Oh Lotto where are you?
Too much money in the world
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