Rolls-Royce
announced a record sales year for
2011. The ultra-luxury brand owned by BMW
Group sold 3 538 cars last
year. Its portfolio of products now includes the Phantom, Phantom Drophead Coupe and the Ghost. Yet, it was
comprehensively outgunned by fellow
German-owned classic British brand Bentley.
Volkswagen-owned Bentley
sold just over 7 000 cars last
year. Nevertheless, the RR achievement is not to be sniffed at by any means. Sales
growth was experienced mostly in the Asia
Pacific area, North America and the Middle
East.
“We had an outstanding year in 2011 and we should take a
moment to reflect on this Great British success story,” said Torsten Müller-Ötvös, Chief Executive
Officer, Rolls-Royce Motor Cars. “Our business is in excellent shape. We are developing our dealer network, moving into
new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and
have plans to develop our product range. At the core of this extraordinary
success is a dedicated, committed
and, above all, passionate
workforce.”
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