During November 2010 a total of 29 530 new passenger cars were sold in South Africa. Total new passenger car sales in November, including sales not reported in detail to NAAMSA, increased by 28.9% when compared to November 2009, bringing the year-to-date November market in 2010 to a level 30% above the same period for 2009.
“As a result of record off line production from our Plant in Uitenhage in October and November, we are finishing 2010 strongly,” commented Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa.
“Polo Vivo with November sales of 1 939 units has now become firmly entrenched as South Africa’s favourite passenger car Brand. The Polo sold 1 265 units in November, rounding off a very successful performance for the two Brands built in South Africa. In November the new Polo was named as the best imported car in Japan in 2010 – a real feather in the cap for our employees in our Uitenhage manufacturing plant.”
“November was also the debut month in the light commercial vehicles market for the new 1 ton Amarok double cab bakkie. With sales of 622 units, the Amarok has thrown out a challenge to the status quo in this highly competitive segment.”
“Encouragingly, during November the new passenger car sales through dealers to private individuals and businesses grew strongly in comparison to the preceding months. This was due to the improved availability of stock as the industry recovers from the impact of the industrial strike action of August and September as well as the further reduction in interest rates that took place during the month.”
“The real disposable income of households is reflecting reasonable growth and the net wealth of households relative to disposable income has already improved significantly over 2009 levels according to Reserve Bank data. Consumer confidence, while slightly down in the fourth quarter, remains at a high level, inflation remains low and under control, interest rates have been reduced twice in recent months to a thirty six year low and the Reserve Bank’s leading indicator of economic activity grew to a record high level in September. These developments indicate the probability of buoyant consumer demand over the festive season.”
“The fundamentals are in place for further growth in the motor industry sector in 2011 off a strong finish to 2010,” concluded Glendinning.
STORY BY VOLKSWAGEN