Wednesday 5 June 2013

PEUGEOT 208 SELLING IN ROBUST NUMBERS

New 208 GTI is in Mzansi in July

Normal 1.2-litre 208
Peugeot South Africa says it’s quite chuffed by the sales figures of its 208 subcompact hatchback. According to figures released by Peugeot, the little 208 chalked up sales of 201 units for the month of May, which is up 13.6% on April and a whopping 46.7% on March 2013.


While 201 is but a fraction of the 2600+ of what the segment-leading Volkswagen Polo sells, it is quite a lovely jump and is significant for the little French outfit. Peugeot is a full-on importer whose prices are highly affected by the Rand/Euro exchange rate.

“The 208 is a latest-generation subcompact, offering buyers a mix of technology, features and style that would have been unheard of only a few years ago,” says Francis Harnie, managing director of Peugeot South Africa. “As a result, buyers are finding that buying down doesn’t have to entail a compromise as far as comfort, safety or performance is concerned, while still benefitting from value-added pricing and affordable ownership costs.”


At the moment we have the 1.2-litre and 1.6-litre models, but in July the peppery 3-door 208 GTI will make its debut at 147kW. That’s as powerful as the old Volkswagen Golf 5 GTI, but in a lighter body.

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