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| David Tlale, Angie Khumalo and DJ Fistaz Mixwell |
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| Angie Khumalo, David Tlale, and DJ Fistaz Mixwell |
Harley-Davidson Africa has selected three of South Africa’s
popular personalities to participate in the iconic brand’s ambassador program
as part of its Iron Elite campaign - a drive celebrating Black African
riders as a whole. Africa’s Iron Elite showcases the rich history, inspiring
stories and custom bikes of black African customers and their love for the
Harley-Davidson brand.
David Tlale, Angie Khumalo and DJ Fistaz Mixwell
individually selected their Harley-Davidson bikes to complement their
personalities and riding style, and will be riding the bikes for the duration
of their ambassadorship.
“We selected our ambassadors based on their enthusiasm for
riding and their personal connection with our brand,” says Michael Carney,
Marketing Manager at Harley-Davidson Africa. In an effort to reach the main
market of our brand, we selected these celebrated personalities to share
their stories and experiences on their respective bikes.
Having always been a fan and holding a special love for a
Harley-Davidson, being one of the ambassadors is a dream come true for David
Tlale. “Riding a Harley-Davidson is a statement of power and confidence, it
speaks to breaking the norms and moves beyond a statement to a lifestyle,”
enthuses Tlale. David will be seen riding a Harley-Davidson Tri Glide Trike – a
bike he personally chose for its sassiness, elegance, timelessness and
‘presence’ on the road. Renowned both locally and abroad for his daring fashion
designs and brand defying convention, David Tlale is making yet another bold
satement with his endorsement of Harley-Davidson.
Angie Khumalo, known as a popular radio DJ and her work in
the broadcasting industry, describes herself as a speedfreak, adrenaline junkie
and petrolhead. “Harley-Davidson is the ultimate symbol of freedom and
independence. I wanted to be part of the Harley-Davidson family and represent
my fellow riders as an ambassador because I wanted to be associated with a
brand that not only holds a rich and proud history, but one that also
symbolises everything that I believe biking resembels.” Angie will be riding a
Satin Softail Slim Harley-Davidson for the duration of her ambassadorship.
Internationally known DJ and businessman, Fistaz Mixwell, is
another local icon in his own right. He joined the Harley-Davidson brand as an
ambassador in April 2013 and has already been seen embracing his new role by
DJing at Africa Bike Week in April this year. “I associate strongly to the bold
and iconic style Harley-Davidson possesses, as well as the brand’s sense of
brotherhood.” For the duration of his partnership period he’ll be driving the
new Breakout because of its unique styling, big tyres and riding profile.
STORY COURTESY OF GREATERTHAN
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