NEW 2012 CHEVROLET TRAILBLAZER BEGINS PRODUCTION

The first production units of the all-new Chevrolet Trailblazer are now rolling off General Motors Thailand’s (GM) production line in Rayong.

The range-topping LTZ model fitted with the 2.8-litre Duramax turbo-diesel engine was greeted by the facility’s 5 200 employees, key suppliers and Chevrolet dealers from across the country. The Rayong plant is the first in the world to build the new Trailblazer, which will be sold in Thailand and exported to more than 50 markets across Southeast Asia and beyond, including South Africa.

Based on General Motors’ new global body-on-frame midsize truck architecture, the seven-seat Trailblazer features premium ride comfort and handling dynamics for urban and highway driving, matched by superior off-road capabilities.

“The Trailblazer is strong and capable. Ready for rugged off-road conditions but equally well-mannered for city and long distance road trips,” said Martin Apfel, President of GM Thailand/Southeast Asia. “It’s yet another world-class Chevrolet product that demonstrates the capability, commitment and attention to detail of our dedicated Thai workforce.”

“The Trailblazer will be built in Thailand for Thailand, and soon also make its way into the rest of the world. And delivery of the Trailblazer to our customers in Thailand starts right now,” Apfel continued.

According to Apfel, parts suppliers are ready to support GM, and the expected demand for the Trailblazer. As much as 70 percent of the Trailblazer’s parts will be sourced locally from Thai suppliers.

“Production is now getting into full-swing. Since May this year, we have added a third shift to our assembly and powertrain plants,” he continued.

“We will also continue to look for more skilled workers to join us, as we respond to the increased demand for our products, locally and overseas.” Apfel added.

STORY BY GENERAL MOTORS