Today marks the UK debut of Rolls-Royce Motor Cars’ latest
model, Wraith. The most powerful and dynamic Rolls-Royce in history will be
showcased in the window display of luxury department store Harrods in
Knightsbridge, London for one week.
At launch in Geneva this March, Torsten Müller-Ötvös, CEO
Rolls-Royce Motor Cars, remarked that: “Wraith promises the sense of adventure
and speed that drove our founding forefather. But of course, Wraith’s starting
point is luxury, refinement and quality, traits that remain as important to
Rolls-Royce customers today as they were more than a century ago.”
It is these traits of luxury, refinement and quality that
made Harrods the natural choice for Wraith’s UK debut. Renowned globally as
purveyors of the world’s finest goods, both Harrods and Rolls-Royce have
exceeded client expectations for over a century.
Harrods Media Sales Director, Guy Cheston, said: “Harrods is
at the forefront of promotional opportunities for the world’s most esteemed
automotive brands, and we are delighted to have on display the most anticipated
car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and
innovation, and is certain to attract attention from our international
clientele.”
The Wraith on display features Midnight Sapphire paintwork
with an upper two-tone in Cassiopeia Silver, accentuating Wraith’s purposeful
fastback profile.
The interior is finished with an Arctic White and Navy Blue
leather scheme, with intertwined RRs embroidered in the headrests in Navy and,
unique for this model, the striking new Canadel Panelling in Santos Palisander.
Completing this spectacular interior is a starlight headliner, casting a glow
from hundreds of individual ‘stars’ in the roof lining at the press of a
button.
STORY BY ROLLS-ROYCE
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