SUZUKI UPBEAT DESPITE TOUGH YEAR

Despite the impact of severe stock shortages following the earthquake-induced tsunami disaster in Japan, Suzuki Auto South Africa managed to increase its total vehicles sales tally during 2011, compared to the previous year.
 

The marque recorded total sales of 5 462 units for the 2011 calendar year, representing an improvement of 10.46% compared to 2010.

Demand for Suzuki’s entry-level Alto was particularly strong, reflecting the growing sales trend favouring smaller, more affordable cars. Alto sales increased by 19.6% in 2011, and demand continues to outstrip supply.

The Swift subcompact hatchback was another strong performer in the Suzuki stable. The latest-generation model, introduced during the course of 2011, continued to attract the attention of buyers seeking a distinctive, agile and well-equipped motoring solution.

As a result, sales of the Swift increased by 9.5% in 2011, compared to the previous year.

Another contributor to Suzuki’s strong sales performance during 2011 was the brand’s stalwart sports utility vehicle, the Grand Vitara. Despite also being hampered by stock shortages, demand for the plucky all-terrainer rose by 8.9%.

“It’s been a challenging year for us, with stock shortages hampering our ability to meet the demand from our customers,” says Kazuyuki Yamashita, managing director of Suzuki Auto SA. “Considered in that context, I am pleased with the solid sales performance of the brand in what is a highly competitive market in which motorists are spoilt for choice.

“While the indications are that market conditions will remain challenging, I am confident that improving stock levels, together with further enhancements and additions to our model range, will result in further growth for the Suzuki brand during 2012,” Yamashita concluded.

STORY BY SUZUKI