ROLLS-ROYCE ANNOUNCES RECORD SALES

Rolls-Royce announced a record sales year for 2011. The ultra-luxury brand owned by BMW Group sold 3 538 cars last year. Its portfolio of products now includes the Phantom, Phantom Drophead Coupe and the Ghost. Yet, it was comprehensively outgunned by fellow German-owned classic British brand Bentley.

Volkswagen-owned Bentley sold just over 7 000 cars last year. Nevertheless, the RR achievement is not to be sniffed at by any means. Sales growth was experienced mostly in the Asia Pacific area, North America and the Middle East.

“We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”