Wednesday, 11 January 2012

AMERICANS TURN EVOQUE INTO A TRUCK...


The Range Rover Evoque has been named the 2012 North American Truck of the Year. The announcement, which was made at the North American International Auto Show in Detroit, saw the Evoque triumph over tough competition from the BMW X3 and the Honda CR-V. The judging panel of senior US automotive journalists chose the Evoque as the winner after reviewing it against its competitors in six key categories: value for the dollar, innovation, handling, performance, safety and driver satisfaction.

"We are honored that the all-new Range Rover Evoque has been named the 2012 North American Truck of the Year, one of the most celebrated automotive awards in our industry,” said Andy Goss, President, Jaguar Land Rover North America. “This recognition is in keeping with the overwhelmingly positive global response from consumers who are selecting the vehicle for its ideal combination of luxury and capability, within a sustainable package.”

The Range Rover Evoque was reviewed by a coalition of 50 automotive journalists, from the United States and Canada, representing all media platforms. Every year, the jurors of the North American Truck of the Year convene to determine worthy vehicle contenders and limit the eligible vehicles to approximately 10 cars and 10 trucks. Based on a points system, the jurors rate the vehicles and send their ballots to Deloitte & Touche’s office in Detroit where the selection process is narrowed down to the three cars and three trucks with the most points. Once the three finalists are announced, the jurors vote again on the finalists. 


STORY BY LAND ROVER

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