Bentley is apparently mulling over going into the SUV space and taking aim against such expensive high-riders as the Range Rover and Mercedes-Benz GL-Class. Reports coming out Germany and England say it is so. Very interesting, since IN4RIDE had a conversation with a high-ranking Bentley executive a few weeks ago and he was quite coy on the issue.
You know when you ask someone a question, they smile, and offer “no comment” as the answer? Well, that is what we go when we asked if there was any SUV in the future of Bentley. We of course, took that as a yes, but one with tight strings attached. But now that more sources are coming out to confirm it, perhaps it is time we reported it as fact too.
Bentley is known for large, R3 million-plus rolling lounges like the Continental Flying Spur and Mulsanne, as well as the feistier 2-door GT. However, with SUVs still selling well, especially in emerging economies like China, India, Brazil and South Africa, such a strategy could bear seriously fat fruit.
I don't think its going to easy for them, their SUV is going to have to be on point. Then again consumer may just buy it, just because it's a Bentley.
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