Daimler may sell or discontinue its ultra-luxurious Maybach brand. While its chief competitors Rolls-Royce and Bentley are pushing out well over 1200 units per year, Maybach only sold 157 cars in 2010. The brand was resurrected in 2002 with the 57 and 62 models, positioned above the S-Class. Before then it had been produced from 1921 to 1945.
Things started off ok for the first year, but after that sales dipped quite low, to such an extent that in some countries, like South Africa, specialist Maybach staff were trimmed and absorbed into the greater Mercedes-Benz fold.
For now it seems Daimler is looking for a partner to produce the next-generation cars. Aston Martin has been touted as a possible production partner, but nothing formal has been announced yet.
Two of the brand’s main problems were lack of product, with only two versions of the same car on sale, as well as perhaps lack of heritage; people just didn’t know the Maybach name.
that would be sad to see but I guess necessary for the circumstances. i mean selling less than 10 percent of Rolls is unacceptable. Maybe they need new designs or something or make the cars cheapr
ReplyDeleteLolo has point. I'm a big believer in design. A change in design language can can do wonder for a brand, they should Jaguar. And when it come to product range they should follow the RR and Bentley model. Have a very high end car and one that competes with "S-Class type" and variants there of.
ReplyDeleteYou guys are both right. The Maybach is just ugly. Too opulent even for the money. It's tasteless. Maybe AM can do something to improve things.
ReplyDelete