Toyota unveiled a new Prius derivative at the 2011 North American International Auto Show in Detroit on Monday. The vehicle, called the Prius v, is slightly bigger than the normal car and has a 50% larger cargo space. It is still powered by the same hybrid motor though, which gives it an average fuel consumption of 5.9 litres per 100km.
Prius has apparently sold 955 000 units in the US since it was launched there in 2000. It’s the best-selling hybrid car in the world by a mile. The Prius v is extending this family for people who complained about space and utility in the normal model. Rear seats can slide and recline up to 45 degrees to increase comfort levels.
“This is no ordinary family. It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager. “The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well. They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”
To me that says a Honda CR-Z-like coupe is also on the cards, among others. Toyota’s expensive hybrid development has to make money and a diversity of products must be created to run on it.
Highlights include is a resin Panoramic View moonroof with power retractable sun shades, push button start, hill start assist and four driving modes (Normal, Power, Eco and EV). The car promises to include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.
Some same amount of the time spent on developing the technology in car needs to be spent on the aesthetics. It still looks same for crying out loud. And you going to get all the Hollywood “A listers” getting one only to park next to their Ferrari and Lambo.
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