Honda Motor announced that the CR-Z, a hybrid vehicle, has been awarded the Car of the Year Japan 2010-2011 by the Japan Car of the Year Executive Committee. The sporty CR-Z hybrid brings together a 1.5-liter i-VTEC engine and Honda's original Integrated Motor Assist system into a progressive and dynamic design that fuses agile, exhilarating driving with outstanding fuel efficiency of 4 litres per 100km.
Through the 31 years of Japan Car of the Year history, Honda has won the award 11 times, outnumbering any other manufacturers. Last year, when the organiser celebrated their 30th anniversary, Honda Fit (Jazz) 2001 year model was awarded the special award "Best 3rd Decade Car." Indeed, since the year 2000, Honda has won Japan Car of the Year 6 times. This proves the advanced technology and trend setting concept and design of Honda products.
“We are very proud that the CR-Z has been selected from the strong contenders of new models as the Car of the Year Japan 2010-2011,” says Takanobu Ito, President and CEO, Honda Motor Co., Ltd. “This award shows that the public has accepted Honda's aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda's desire to spread the joy of owning and driving a car. We also believe that this award for the CR-Z reflects the true value of the combined efforts of our business partners and the many others who supported CR-Z development and production. Going forward, Honda intends to bring more joy to an even larger number of customers.”
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