Renault South Africa has posted a record performance for the second consecutive month firmly positioning themselves as one of South Africa’s top 10 selling passenger car (PC) brands. This in the face of industrial strike action at Alliance partner Nissan South Africa’s Rosslyn plant which saw production output of the popular Renault Sandero reduced by over 36%.
“In July we recorded our highest level of PC sales in 2010 with growth in this sector up 65% compared to July 2009,” says Warren Olsen, Renault SA’s General Manager of Sales and Marketing.
“These sterling results were, however, eclipsed during August when a strong sales effort by our dealer network, resulted in Renault achieving its highest level of retail sales not only for 2010 but since October 2006,”
“Our 137.5% increase in sales compared to August 2009 bears witness to an exceptional sales performance in the face of product availability challenges of our top selling Sandero hatchback,” he adds. “I am pleased to report that year-to-date, Renault’s overall PC sales are up 111% on last year.”
With the launch of the Twingo RS Gordini and Clio RS20 later this month, Olsen expects the sales impetus to continue. “Both vehicles are headliners in their model ranges and their introduction will strongly entrench Renaults Hot Hatch reputation.
“At the same time we will continue with Renault’s ground-breaking ‘Satisfied or Reimbursed’ brand initiative. During the weekends of 10th and 17th September, dealers will be running promotional campaigns whereby Renault will pay for customers to “go green”, by absorbing the CO2 emissions tax on vehicles bought during that time period” he concludes.
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