AMG, the performance brand within Mercedes-Benz Cars, is establishing 175 new AMG Performance Centres worldwide by the end of next year thus offering a more personalised service to customers.
A commitment to first-class service quality at every stage in the customer relationship is one of the key elements of the AMG brand promise of “Performance”. This focus on developing an even closer relationship with customers extends to a total of 15 countries. A very special brand experience is also delivered by the AMG Performance roadshow.
The redesigned sales showrooms of the AMG Performance Centres are characterised by a consistently applied and unique AMG brand identity. High quality materials, exclusive furnishings and a palette of colours that is representative of AMG create an exclusive atmosphere for sales discussions. An oversized AMG engine badge serves to remind visitors of the company’s philosophy of “One Man – One Engine”: The assembly of each powerful AMG engine by just one engineer. The individualisation options available through the designo programme are also reflected at the AMG Performance Centres in the form of paintwork and leather samples.
The targeted training of AMG Sales and Service experts all over the world through a uniform coaching partner ensures first-class service delivery at every touch-point throughout the customer relationship. A ‘hotline’ to the home of AMG in Affalterbach also guarantees that the high standards of service expected by AMG customers can be met: Every AMG Performance Centre can make direct contact with an AMG expert, should they have any questions about the product or specific co
nfiguration possibilities.
“We are currently looking at five Performance Centres nationwide which will be launched to the market during the first quarter of 2009,” says Maretha Gerber, Marketing Manager, Mercedes-Benz Cars. “Considering the fact that South Africa is one of the largest AMG markets in the world we feel the Performance Centre concept is a perfect representation of the AMG brand and an ideal fit for our brand centres. These centres will have dedicated specialised AMG sales and service staff to give our AMG clients a truly unique experience.” concluded Gerber.
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